|
Back to archive list.
The 48 Hour Principle
Scenario: You ask a person if they would financially support you or your organization. They hesitate momentarily and then respond by saying, "I really need to pray about this matter."
You are instantly placed in the follow-up mode, but what do you say?
Advice: Apply The 48-Hour Principle
I would suggest to your prospect or donor that you will plan to call them back in 2 days (48 hours).
If 48 hours is not sufficient time for them, you arrive at an agreeable date for you to follow up by phone.
Here is where it gets easier. After 48 hours have passed, you pick up the phone and say, "You recall we agreed that I would call you concerning your decision."
You have just taken an awkward process, a guessing game on your part-that of the follow up, and made it a simple agreement to speak within 2 days. Now you can continue your process to bring that person to a decision.
COPYRIGHT -- This issue of the People Raising Tip of The Month
is Copyrighted 2001. When you quote or paraphrase material
include this phrase: For a subscription to the FREE People
Raising Monthly E-Mail Newsletter visit People Raising on the web at
http://www.PeopleRaising.com
|
