Donor Preferences

As you know everyone has preferences. To increase your effectiveness in partnership development it's important that you not only understand but identify the preferences that your prospects and donors have. For example, do they prefer to get your call at work or at home? Do they prefer your newsletter via the internet or do they want a printed version? Do they like to give monthly or quarterly? Do they like to be called Bill or Billy? We live in an age where it's a lot easier to personalize your communication with people. It's vital that you begin to determine the preferences of your donors and prospects.