Do Something Special for Someone Today
We always talk in terms of cultivating our donors. We need to thank them, keep them aware of what's happening with the ministry, send gifts and just any way we can, show appreciation. Here's an example from the business world that I thought was rather interesting. My wife had to take a three-day trip to Hong Kong for United Airlines. We both were disappointed on the timing of the trip because it meant she would be out of town for her birthday. In all of our years of marriage we have never been apart over her birthday. Upon her arrival she checked into a hotel in downtown Hong Kong and this was the day before her birthday. And then on her birthday she received a birthday card from the hotel. Apparently they were proactive and somehow noticed her birthday on the passport. Obviously she was very surprised and delighted but it shows how people can go the extra mile to show appreciation. What are some things that you can even do today that would be unique and special to your donors?



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