9 Key Words
As we communicate, we obviously use words to convey our thoughts, our meanings, words that require action. There are 9 key words that are vital for you as you work as a fundraiser. Those 9 words are: "When can I get back in touch with you?"
You talk to any fundraiser and when asked what are some of the keys to their success invariably you'll hear the word 'persistence.' That word 'persistence' well defines my approach to fund raising. As you encounter prospects and donors, don't be surprised when they will not make quick decisions on the spot. When they will not offer you an appointment on your initial call. That's why on a daily basis I use these 9 key words. They keep the process in motion and allow me to continue to follow up and move people to a decision.



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