You Can’t Catch Salmon in the Chicago River

A number of years ago I had two heart attacks within five hours and to be quite honest I'm fortunate to be alive. I've drawn the conclusion that the Lord has more work for me to do. Through the course of my rehabilitation I was told that I needed to radically change my diet. So instead of steak it is salmon. Instead of French fries it's baked potato. In the process I've grown to love salmon, especially from the Pacific Northwest where my two sons reside. When it comes to Father's Day, many times my son goes down to Seattle Pike's Marketplace and buys some fresh salmon and puts it on the grill.

Being located in Chicago it's probably no surprise to you that you don't go fishing in the Chicago River for salmon. Now at this point you're probably asking yourself what in the world does salmon and the Chicago River have to do with fund raising. Here's my point.

If you're looking for major donors, you certainly do not go prospecting in areas where you are not going to find major donors. As fundraisers, our time is very limited and we need to make sure that we are investing our time in places that will bring a greater return.