The Wedding Registry

Recently I had the occasion to go into a store and make a purchase using a wedding registry. I went to the kiosk and entered the last name and up came a list of all the items the young couple had selected. The list was rather lengthy and I went through the menu looking for a spot to land. I was literally surprised to see so many lower priced items. It reminded me of fund raisers who simply fail to raise people's vision. There is a tendency to low ball our ask and to just put together a menu of low priced projects. No wonder why people are drawn to choosing the smaller priced items because we have not challenged them to think bigger!

Take a look at your next appeal letter; take a look at your next appointment and make sure that you do not fail to raise people's vision.