Maximizing Your Fundraising Tools
As you are raising personal support or doing fund raising you will find at your disposal many tools in your fundraising kit, but which ones you use could very easily determine how effective you will be in your fundraising.
Most people want to reduce the fear of fundraising and reduce the time it takes to raise needed funds.
To a large degree, how effective we are in fundraising is tied directly to the issue of communications between us and our prospects or donors.
A study was done on effective communications and a list was compiled from most effective to least effective. Below are the findings.
12 EFFECTIVE COMMUNICATIONS
- One on one
- Small-group discussion
- Large-group discussion
- Telephone
- Handwritten letter
- Typed letter
- Mass letter
- Newsletter
- Brochure
- News item
- Advertisement
- Handout
I am afraid many of us have ignored these findings; matter-of-fact, too much fund raising is focused on #7: the use of the mass letter. No wonder the questions--why are we not raising the needed funds for our ministry? If one would simply take the findings and begin to focus more on #1: One on One. I call it "People Raising."
How would you rank your use of the 12 effective communications?
Which of the 12 tools do you use as your PRIMARY tool to raise funds? #_______
Which of the 12 tools do you use as your SECONDARY tool to raise funds? #_______
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